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We would strive to be the most admired company in India & SAARC in the water pump business and to become a preferred choice for our Customers, Dealers, Employees & Vendors. This would be achieved through :

  • Products and services which provide best experience and value to all stake holders.
  • Teams of highly motivated & empowered employees working in highly efficient organization.

Being a responsible corporate citizen we shall promote environment friendly practices and well being of the society around us.


While maintaining a culture of safety and continuous improvement, every Franklin Electric employee is expected to make decision based on our Key Factors for Success- Quality, Availability, Service, Innovation, Cost. Executing on these Key Factors will ensure we offer the best value to our customers.

QUALITY: Above all, we are committed to delivering our products and services when and where our customers needs them

AVAILABILITY:We are committed to delivering our products and services when and where our customer needs them.

SERVICE: We are passionate about providing industry-leading technical service, robust training programs, and unwavering support and communication.

INNOVATION: We are driven to evaluate new technologies and develop new products, services, and processes. Our drive to innovate is at the core of what we do.

COST: We consider cost in every decision we make. We strive to control cost for the benefits of all our stakeholders.